Follow us into the future of digital business

Solutions

We integrate strategy, technology and creativity to change the way in which companies work, develop and thrill their customers.

E-Commerce

65 %

of retail customers make a purchase following an omnichannel journey

Source: Retailnext

Technologies

  • IBM Websphere Commerce
  • IBM Commerce insight
  • IBM Call Center
  • IBM Sterling Order Management
  • Coremedia LiveContext

E-Commerce

We transform purchasing into an unforgettable experience

We plan eCommerce projects which improve the purchase journey of your customers, increase sales and evolve with your business needs. We build personalized customer experiences in which evolved merchandising and customer service management solutions enable your customer to have a coherent online and in-store experience that is truly omnichannel.

Mobile & In-store Experience

73 %

of browsing time is spent on mobile devices

Source: IAB Italia

Technologies

  • IBM Bluemix
  • IBM Mobile first
  • In-store Technologies

Mobile & In-store Experience

We transform micro-interactions into relationships

We follow your customers on the move, through every moment of the purchase journey. During the web rooming phase, we engage them thanks to the development of branded Apps to support the drive to store. In-store, we communicate with them in real time in a relevant and pertinent manner, recognizing them thanks to technologies like Beacon and Digital Signage.

Cross-channel Order Management

20 %

less transport costs thanks to optimized logistics

Source: Hardis Group

Technologies

  • IBM Sterling Order Management
  • Kibo order manager

Cross-channel Order Management

We transform your orders into opportunities

We manage the orders and the inventory of the points of sale and direct and indirect logistic platforms in a single view, to supply your customers with the product requested in the shortest possible time. We support point of sale logistics, so your customers can choose a personalized delivery method, from pick-up in store to ship from store.

 

Product Information Management

30 %

of the data in the product catalog is wrong without the use of a PIM

Source: AMR Researc

Technologies

  • Informatica Product 360
  • IBM MDM for PIM

Product Information Management

We transform information into conversions

We manage information, complete with product, through PIM and DAM solutions which integrate the different channels involved: ERP, Product Data Management, ecommerce, paper catalogs, CRM, clienteling… We support you in reducing production times for content and the effort of communicating product information to the final customer, for a time-to-shop that suits your business needs.

Marketing Automation

50 %

of conversions thanks to marketing automation

Source: IBM

Technologies

  • IBM Marketing Cloud
  • IBM UBX
  • IBM Journey Designer

Marketing Automation

We transform behavior into interactions

We observe the behavior of your customers on each possible source and, thanks to a single overview of the contact, we help you to manage your omnichannel communication campaigns in a personalized and automated manner, reaching customers in the right place, at the right time, through the right channel (email, push notification, text message, social media). For a real-time marketing strategy for a lead nurturing that optimizes your budget.

Digital Marketing Consulting

34 %

of eCommerce budget is spent on marketing activities

Source: Casaleggio & Associati

Technologies

  • Google Adwords
  • Google Analytics
  • Google Search Console
  • Brandwatch

Digital Marketing Consulting

We transform your budget into results

We build a broad-based inbound strategy to increase the conversions of your site and improve your brand reputation, planning the mix of successful digital marketing which will engage your target. Our staff’s expertise in SEO, SEM and Social Analysis contributes to the growth of your business day by day, analyzing the results and honing the solutions in a continuous fine-tuning process.

Customer Experience Analytics

1,5 %

is the average conversion rate of Italian e-commerce sites in 2016

Source: Casaleggio & Associati

Technologies

  • Google Analytics
  • IBM Digital Analytics
  • IBM Customer Analytics
  • IBM Journey Designer

Customer Experience Analytics

We transform your data into opportunities

We track the customer journey through all the contact points in the different channels, improving performance through data that can guide the personalization of the customer experience and of future campaigns based on the results. By observing your customers’ behavior we can make your business grow.

Business Analytics & Merchandising

5 X

the speed with which decisions are taken with business analytics

Source: BetterBuys

Technologies

  • IBM Commerce Insights
  • IBM Watson Analytics
  • IBM Dynamic pricing

Business Analytics & Merchandising

We transform insights into decisions

We suggest and apply principles and solutions of predictive analytics and cognitive commerce. We provide merchandising, marketing and product managers with an integrated view of customer insights and business performance signaling the best action to boost purchases.

Creativity & Branding

67 %

of companies believe that a branding strategy and UI are crucial

Source: Econsultancy

Technologies

  • Creative Suite

Creativity & Branding

We transform products into stories to tell

We use the best storytelling and visual advertising techniques on all channels and all supports, online and offline, to strengthen your brand awareness. We create your corporate identity at all levels thanks to an omnichannel reading of your customers’ purchase journey.

The best stories are those which are told everywhere.

UX design e WebSite

95 %

of users connect a good UX with brand reputation

Source: Econsultancy

Technologies

  • IBM WCM
  • Coremedia LiveContext
  • IBM Tealeaf
  • InVisio
  • Balsamiq

UX design e WebSite

We transform websites into emotional journeys

We put customer experience at the heart of the brand’s digital presence, because the journey which leads the user to their goal is the same one that improves the conversion rate of your investments. We use the best web content and User Experience management technologies to build engaging websites, continuously monitoring the results. Because tests must be on-going.

CRM & Master Data Management

47 %

of users believe the use of CRM is crucial

Source: Capterra’s CRM Infographic

Technologies

  • Sugar CRM
  • Informatica Customer 360

CRM & Master Data Management

We transform information into business opportunities

We optimize commercial and business processes thanks to CRM B2B and B2C projects which enable you to create valuable relationships with your customers. Thanks to a single overview of the customer we support commercial and marketing organizations and customer services in planning and managing interactions and sales, based on customer information in real time.

Clienteling

24 %

increase in CRO with use of a Clienteling system

Source: MI9Retail

Technologies

  • IBM Sterling Store Associate
  • Cegid Clienteling
  • Mi9 Mosaic Clienteling

Clienteling

We transform customers into advocates

We design a personalized instore experience thanks to clienteling systems which receive crucial insights in real time and integrate them with back office, POS, Recommendation Engine systems, etc. We support shop assistants by dynamically suggesting ad hoc actions to achieve conversion and automatically updating the data on the contact to optimize future actions.

Social Enterprise

20 %

increase in team efficiency thanks to social collaboration

Source: Econsultancy

Technologies

  • IBM Connection
  • IBM WCM
  • IBM Websphere portal
  • IBM Mobile first

Social Enterprise

We transform departments into collaborations

We change the way in which people communicate and collaborate, improving daily operations and business processes. We integrate the solutions of social collaboration directly into business technology, supporting both the optimization of information processes and the diffusion and sharing of business know-how at any time and in any channel, in line with the principles of mobile transformation.

Ideas

Fashion Digital Transformation

Fashion digital transformation

“See now, buy now” trend e time to market nel settore fashion

Discover
Retail Omnichannel Commerce

Retail Omnichannel Commerce

Drive to store: from click & collect to phygital experience

Discover
Fashion Product Information Management

Fashion Product Information Management

Optimization of time to shop and product information

Discover
B2B

Consumerization of B2B and engagement of Buyers

Ecommerce B2B: the importance of customer empowerment

Discover

About us​

We are the go-to partners for the success of your digital transformation process

We offer a consulting service based on decade-long expertise with big players from different sectors, as recognized by the most authoritative digital vendors:

Best European partner for Product Information Management projects for Informatica,

Best worldwide Customer Experience for IBM,

Best eCommerce Site in Italy for il Sole 24 ore.

And much more besides. 

Best eCommerce Site in Italy

Il Sole 24 ore - WWW Award

Best Worldwide Customer Experience

IBM Beacon Award

Best Product Information Management

Informatica Best European Partner Award

Best Website of the year

Food area - Italy

Customers

Luxottica
Alpitour
Amadori
Angelini
Aquafil
Bottega Verde
Calligaris
Conserve Italia
Crayola
Dental Trey
Elesa
Euronova
Farmac - Zabban
Finceramica
Fratelli Beretta
Italcamel
Kerakoll
Maxi Sport
Palato Italiano
Pollini
Preca Brummel
Qubica
Sacchi
Logo Tampieri

Expertise

Product Information Management

to optimize information management in Luxottica

Read more

Product Information Management

to optimize information management in Luxottica


Goal

To optimize product information management, creating a single data source to minimize the risk of errors

Solution

- Integration of Product Information Management by Informatica with SAP and WCS
- Flexibility and improvement of speed to market
- Data quality guaranteed thanks to rules and business-oriented processes

Fashion Omnichannel Commerce

for a shopper experience that meets the Conversion Rate

Read more

Fashion Omnichannel Commerce

for a shopper experience that meets the Conversion Rate


Goals

Omnichannel and multi-country management of commerce processes for top brands of the fashion & luxury sector 

Solutions

- Research, development and implementation of the ecommerce platform on IBM WCS and IBM WCM base

- Analysis and implementation of DAM and PIM to optimize product information

 

Marketing Automation

IBM Marketing Cloud for WW Gym Equipment Player

Read more

Marketing Automation

IBM Marketing Cloud for WW Gym Equipment Player


Goal

To manage and personalize marketing communications for a CRM database of more than 5 million B2C and B2B contacts worldwide

Solution

- Integration of IBM Marketing Cloud with CRM, Ecommerce and ERP
- Real-time personalization of communications to customers and prospects according to behavior, purchased products, visited products, open opportunities

Mobile CRM

For efficient business processes in Calligaris

Read more

Mobile CRM

For efficient business processes in Calligaris


Goal

To optimize product information management, creating a single data source to minimize the risk of errors

Solution

- Integration of Product Information Management by Informatica with SAP and WCS
- Flexibility and improvement of speed to market
- Data quality guaranteed thanks to rules and business-oriented processes

Customer Experience and Engagement

for Amadori’s online presence

Read more

Customer Experience and Engagement

for Amadori’s online presence


Goal

To improve customer engagement through a digital presence which integrates optimized user experience and effective communication of the brand values

Solution 

- Realization of the creative concept and UX analysis of the corporate website (Best Website of the year award 2015 – Food sector) - - Creation and realization on IBM WCM of the corporate website and mini-sites with the goal of lead generation and engagement, for solid performances and increase in conversions.

 

Multi-country management of digital presence

With IBM WCM technology

Read more

Multi-country management of digital presence

With IBM WCM technology


Goal

Omnichannel, multi-country and flexible management of contents for the B2C and B2B target of an important brand of the CPG sector 

Solution

- Use of IBM WCM for digital desktop and mobile presence - Definition of use-cases personalized according to the target and realization of reserved areas for interaction with the target that is functional to the business goals

Technologies

Coremedia
Google Analytics
IBM Commerce Insights
IBM Coremetrics
IBM Marketing Cloud
IBM Softlayer
IBM Sterling Order
IBM Tealeaf
IBM Unica
IBM WCM
IBM Watson
IBM Webshere Commerce
Informatica
Moxie
Skytap
Sugarcrm
XCC

Tecla.it

Our address


  • Treviso

    Via Postioma, 68 
    31020

  • Milan

    Via B. Crespi, 19
    20159

  • Cesena

    Via Q. Bucci, 335
    47021

  • Bologna

    Via Masini, 12
    40126

Contact us

If you are looking for a partner to help your business grow and you want to discover the latest trends in digital transformation, contact the staff at Tecla.

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