One single glance towards the innovation of your business.
For a strategy which transforms with your goals.

Ideas

Fashion Digital Transformation

Fashion digital transformation

“See now, buy now” trend e time to market nel settore fashion

Discover
Retail Omnichannel Commerce

Retail Omnichannel Commerce

Drive to store: from click & collect to phygital experience

Discover
Fashion Product Information Management

Fashion Product Information Management

Optimization of time to shop and product information

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B2B

Consumerization of B2B and engagement of Buyers

Ecommerce B2B: the importance of customer empowerment

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Expertise

Product Information Management

to optimize information management in Luxottica

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Product Information Management

to optimize information management in Luxottica


Goal

To optimize product information management, creating a single data source to minimize the risk of errors

Solution

- Integration of Product Information Management by Informatica with SAP and WCS
- Flexibility and improvement of speed to market
- Data quality guaranteed thanks to rules and business-oriented processes

Fashion Omnichannel Commerce

for a shopper experience that meets the Conversion Rate

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Fashion Omnichannel Commerce

for a shopper experience that meets the Conversion Rate


Goals

Omnichannel and multi-country management of commerce processes for top brands of the fashion & luxury sector 

Solutions

- Research, development and implementation of the ecommerce platform on IBM WCS and IBM WCM base

- Analysis and implementation of DAM and PIM to optimize product information

 

Marketing Automation

IBM Marketing Cloud for WW Gym Equipment Player

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Marketing Automation

IBM Marketing Cloud for WW Gym Equipment Player


Goal

To manage and personalize marketing communications for a CRM database of more than 5 million B2C and B2B contacts worldwide

Solution

- Integration of IBM Marketing Cloud with CRM, Ecommerce and ERP
- Real-time personalization of communications to customers and prospects according to behavior, purchased products, visited products, open opportunities

Mobile CRM

For efficient business processes in Calligaris

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Mobile CRM

For efficient business processes in Calligaris


Goal

To optimize product information management, creating a single data source to minimize the risk of errors

Solution

- Integration of Product Information Management by Informatica with SAP and WCS
- Flexibility and improvement of speed to market
- Data quality guaranteed thanks to rules and business-oriented processes

Customer Experience and Engagement

for Amadori’s online presence

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Customer Experience and Engagement

for Amadori’s online presence


Goal

To improve customer engagement through a digital presence which integrates optimized user experience and effective communication of the brand values

Solution 

- Realization of the creative concept and UX analysis of the corporate website (Best Website of the year award 2015 – Food sector) - - Creation and realization on IBM WCM of the corporate website and mini-sites with the goal of lead generation and engagement, for solid performances and increase in conversions.

 

Multi-country management of digital presence

With IBM WCM technology

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Multi-country management of digital presence

With IBM WCM technology


Goal

Omnichannel, multi-country and flexible management of contents for the B2C and B2B target of an important brand of the CPG sector 

Solution

- Use of IBM WCM for digital desktop and mobile presence - Definition of use-cases personalized according to the target and realization of reserved areas for interaction with the target that is functional to the business goals

Contact us

If you are looking for a partner to help your business grow and you want to discover the latest trends in digital transformation, contact the staff at Tecla.

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